With one animated film replacing another, "Brave" easily shot atop the box office to kick off the movie-going weekend of June 22-24, 2012.
In what's their thirteenth straight first place release, the Pixar/Disney created action/adventure tale about Princess Merida churned out a $ 25 million opening day which places debut weekend estimates at a respectable $ 70 million.
Continuing forth with its solid performance while being bumped to the runner-up ranking is last weekend's top earner "Madagascar 3: Europe's Most Wanted", as DreamWorks Animation's family friendly adventure took in another $ 7 million on Friday while pacing towards a projected third weekend pull of $ 19.2 million.
Rounding out the top five at the box office in estimated totals are the newly released and under-performing Benjamin Walker/ Mary Elizabeth Winstead/ Dominic Cooper starring horror/fantasy flick "Abraham Lincoln: Vampire Hunter" ($ 17.5 million), followed by Ridley Scott's Charlize Theron and Michael Fassbender spearheaded Sci-Fi caper "Prometheus" ($ 12.3 million) and the Tom Cruise/Julianne Hough fronted musical disappointment "Rock of Ages" ($ 7.9 million).
On a sidenote, this weekend's other big name boasting newcomer "Seeking A Friend For The End Of The World" (starring Keira Knightley and Steve Carell) landed in 10th place with $ 1.3 million on its first day - with the numbers coming as the Lorene Scafaria directed movie is only being shown in 1,618 theaters.
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06:00 Saturday 23 June 2012